Every major market, except for South Korea, has experienced at least five price increases in the 2016-2022 time frame. Netflix has not been shy about bumping up pricing in its 10 largest markets by subscribers, with the U.S., Canada and Mexico leading the way with 10 or more price hikes across tiers in each market since 2016. and Paramount Global, could borrow from Netflix's pricing strategies as they look to grow average revenues per user across their respective streaming divisions and push toward profitability. * Netflix's rivals on the global stage, including Walt Disney Co., Warner Bros. The introduction of its new Basic with Ads offering in select markets could see Netflix become more willing to charge more for its Basic ad-free service now that it has a less expensive entry-level tier for price-conscious consumers. * Price hikes have generally been more frequent and steeper for Netflix's Standard and Premium tiers as the company has been more hesitant to bump up pricing for the entry-level Basic plan. * Netflix has aggressively raised prices over the years in many of its top markets by total subscribers, especially in markets where it emerged early on as the dominant streaming video subscription service. Global streamers face a variety of challenges - including service affordability, broadband availability and pricing of rival services - that vary widely from market to market and make a one-size-fits-all approach to pricing nearly impossible. With its international expansion largely complete by 2016, Netflix has turned to a wide array of pricing strategies across markets in subsequent years as it looks to balance subscriber growth and profits.
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